ALL INCLUSIVE SOLUTIONS FOR SALE

P.O.P. materials have the specific function of generating curiosity, optimizing the visibility of the product and stimulating its purchase with the aim of promoting products within the stores.

COLZANI SPA manufactures materials suitable for all needs following the most appropriate communication standards, from design to production. Support for the sale of different types are created, both durable and temporary, such as displays, totems, cardboard, dedicated settings etc.

Colzani creates complete displays, designed and produced to offer to the customer a display ready to use: it’s easy, just remove the packaging! Exhibition displays and P.O.P. materials have:

• Custom graphics

• Communicative power

• Functionality and ease to use

PACKAGING

The packaging has a value and a role that goes beyond the simple wrapping: packaging has become a fundamental element in the presentation and aesthetics of the product, involving aspects from design to positioning. In fact, the fundamental role assumed by the packaging in suggesting and stimulating the product purchase. Packaging function is not limited to protect the product integrity. Colzani, with his own marketing team, studies the packaging under a communication perspective, encouraging the purchasing behavior.

Colzani Spa, thanks to the internal team, designs and manufactures packaging for its own products in order to:

• Maximize visibility

• Give the correct positioning to the product

• Enhance its characteristics

• Attract the customer, stimulating their curiosity and encourage the purchase.

• Ensure proper packaging and protection of the product itself

• Allow the best display

Attualmente, analizzando i comportamenti d’acquisto, si assiste al rafforzamento della domanda da parte del consumatore verso prodotti di qualità ma sempre con una grande attenzione al prezzo. La marca privata, se sfruttata correttamente, è una leva di marketing in più nelle mani dell’insegna. Con essa l’insegna stessa può rafforzare agli occhi del consumatore la propria immagine, la qualità dei propri prodotti e la loro convenienza.

By now brand has a fundamental role in the consumer purchasing process, and there is a relationship of trust betwin customers and industry.

In parthership with selected, qualified and certified producers, COLZANI SPA is able to create products for private labels.

Thanks to our competence and flexibility, we work on customer instructions, following its guidelines relating to graphics, but we are also able to carry out complete projects with our creativity, studied ad hoc for the needs of the client.

The implementation process follows the following steps:

• needs analysis and fine-tuning of the range

• selection of products and suppliers

• compliance with regulations

• study of graphics and packaging

• final production

• creation of specific pop materials

• management of supplies in stores, restocking, storage and dedicated logistics.